Portrait of Bobby Newland, wearing glasses and a gray blazer over a black shirt

Filmmaker Strategist Atlanta

I sit in the creative seat, and I understand the machine underneath it.

Over 20 years across entertainment, technology, and marketing. I make media that holds a professional standard, and I build the systems that carry it.

The idea

No matter what business you’re in, you’re also in the media business.

Every organization has to tell stories, show its value, and teach an audience. That used to take a studio. Now with AI, a focused team can build its own AI-powered media department, while keeping real human judgment at the center.

Research Story Production Distribution Humanjudgment
The AI-powered media department. A framework for how a focused team builds its own media capability: research, story, production, and distribution, with human judgment at the center.

The practice

Entertainment. Technology. Marketing.

Director first. A decade inside a Fortune 500 marketing firm. A builder of the systems underneath. One career, carried by three companies.

Entertainment

Beautiful Moon Productions

Original film and television. Directing, cinematography, editing, sound, and post.

Visit the studio
Strategy & systems

Newland Consulting Group

AI, media, and business strategy for leadership teams, carried through to implementation.

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After Arrival official poster: an alien craft hovering over a city skyline under storm clouds. Directed by Bobby Newland.

Selected work

After Arrival

Original action / science-fiction television pilot

Produced primarily through traditional filmmaking, with selective VFX augmentation.

Directed by Bobby Newland

The studio

Beautiful Moon Productions

The production and distribution company behind After Arrival. The pilot had its first screening at the Tara Theatre in Atlanta.

Visit the studio

Newland Consulting Group

Good ideas deserve a system behind them.

Advisory and implementation for leadership teams: where AI and media actually fit, what to build, and how to put it to work without lowering the standard.

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Speaking & workshops

Bring it into the room.

  • 01

    Keynotes & conversations

    Talks, panels, fireside chats, and podcasts.

  • 02

    Workshops & training

    Hands-on sessions built on real workflows.

  • 03

    Executive briefings

    Where production technology and AI fit, for leadership teams and studios.

Talks Every Business Is in the Media Business · The AI-Powered Studio · Running an AI-Powered Production · Stop Asking Which AI Tool to Use

Contact

Start a conversation.

For film, speaking, and partnerships. For consulting engagements, request a consultation.

Emailcontact [at] bobbynewland.com

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